A Visionary Beginning
NAOS story began in 1977 with visionary pharmacist-biologist Jean-Noël Thorel.
His pioneer approach, Ecobiology, revolutionized cosmetics by placing skin health and natural balance at its core, addressing its specific needs with precision and respect.
Etat Pur, third brand alongside Bioderma and Institut Esthederm, perfectly embodies NAOS commitment to ecobiology.
- Bioderma: Ecobiology at the heart of Dermatology
- Institut Esthederm: Ecobiology at the service of Esthetics
- Etat Pur: Ecobiology at the heart of People Diversity
NAOS Founder: Jean-Noël Thorel
Jean-Noël Thorel began his career in pharmacy before becoming a young director in the pharmaceutical industry. In 1977, with just ₣2.000 (€300), he launched his own venture in a small warehouse near Paris.
By building strong ties with scientists, dermatologists, and pharmacists, he created products that combine biological action within the skin and cosmetic benefits on the surface.
Redefining Skincare Standards
Since its creation, NAOS has transformed dermatological care with innovations like BIODERMA first micellar water to cleanse the skin while preserving its protective barrier and INSTITUT ESTHEDERM revolutionary serum that makes the skin age twice slower.
Etat Pur embodies this innovative vision with its unique IN-SKIN™ patent, boosting rightly dosed molecules diffusion into the skin, to act precisely where needed.
NAOS: a purpose-driven company
One mission: love, understand, and care for life.
NAOS aims for global recognition through its original, purpose-driven approach. As an altruistic organization, it protects the company, fosters health innovation, and supports entrepreneurship.
Its shareholder foundation-based governance separates capital ownership from decision-making power to ensure fair, sustainable growth and independence. This secures the company’s longevity and purpose.
