Just what your skin needs “My dream was to do something entirely different. I wanted to create a brand that was as pure as possible, effective and completely respectful of the skin, whatever the skin type, age, origin or lifestyle.” Jean-Noël THOREL, pharmacist and founder of NAOS (Bioderma, Institut Esthederm & Etat Pur)
Etat Pur
Our mission: to support your skin, not control it.
We help you make informed skincare choices, with at the heart of every decision. Instead of overtreating, our unique believes in teaching the skin how to live by its natural mechanisms and giving it .
A unique offer
We break away from overtreatment. Our revolutionary approach? Two complementary ranges that work in perfect balance:
- to support and protect the skin
- , precisely dosed, to target specific needs only when necessary
This two-step system and offers - no overtreatment, on skin health.
The 1 (2) 3 routine for healthy, balanced skin
Skincare should answer your skin’s real needs, nothing more, nothing less. We’ve designed a fully personalized minimalist solution: simple, adaptive, and deeply respectful of your skin.
Gently cleanse your skin with biomimetic formulas that respect its natural balance.
Use a Pure Active - replaces serum - to target a specific concern with the right ingredient. Just 1 to 4 drops before moisturizing.
Finish with a biomimetic moisturizer or sun protector matching your skin’s hydration level and texture preference.
One concern, one colour for easy navigation
Pimples & blemishes
Signs of aging
Loss of radiance & hyperpigmentation
Dryness & urban stress
Hypersensitivity
Science-led innovation, powered by NAOS
Born from NAOS laboratories, Etat Pur is built on into the skin’s natural biology.
We apply to develop exclusive technologies that ensure both high performance and total skin respect, in line with our Ecobiological philosophy: support the skin, don’t overtreat it.
BIOMIMETIC TECHNOLOGY
Formulas made with over 98% pure ingredients identical or similar to those found naturally in the skin for optimal tolerance, perfect affinity and efficacy. We’ve replaced standard water with our patented Isodermic Water, whose structure mimics skin water for perfect compatibility with skin cells and natural balance.
PATENTED IN-SKIN TECHNOLOGY
Developed by our laboratories, this exclusive IN-SKINTM patent is a diffusion booster. It ensures targeted action by improving the skin’s permeability, to boost molecule diffusion into the skin and act efficiently exactly where needed.
Next step is in your hands
Etat Pur is here to help you understand your skin, because smart skincare starts with real knowledge.
Discover our tools to find your personalized solution and teach your skin how to live.
SkinObs
Get an AI-powered skin analysis and product recommendations
Skincoach
Discuss with experts to see what your skin really needs
Skinpedia
Read clear, expert-approved articles to deepen your skin knowledge
AskNaos
Decrypt our formulas ingredients, their origin and role