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Zero compromise on the living

Zero compromise on Skin Health, Life and Planet

Skin health is our guiding principle. Every impact on the environment also affects your skin — that's why we strive to protect both.

At Etat Pur, we stand for conscious cosmetics: less but better, skin respect, reduced environmental impact and scientific rigor.

Respect for skin health

Our Ecobiological vision protects your skin’s ecosystem by respecting its microbiome diversity.
By delivering only what your skin really needs - no excess, no overtreatment - we help it stay healthy and balanced.

Learn more about Ecobiology

Rigorous formulation charter

Ecobiology guides our strict ingredients selection: only 150, i.e. 0.5%
of those typically used in cosmetics, chosen for their:

Initiatives to limit environmental impact

Environmental health and skin health are scientifically interconnected.
By preserving ecosystems, we also safeguard your skin.

Contribution to ecosystems preservation

✓ Only the most responsible raw materials - natural or synthetic, without bias ✓ No ingredients that harm marine life or negatively impact living organisms ✓ Ecotoxicity of 100% of Pure Protectors is tested on coral, microalgae & plankton ✓ Today, 91%* of our products are vegan. We aim to reach 100% by 2026.
Read more about engagements

Eco-designed packaging

✓ Eco-tubes created to cut plastic by 80%**: welded cap technology, refined skirt ✓ Our monomaterial packs fit HDPE recycling; by 2026, all our packs will be recyclable. ✓ We favour minimal secondary packaging to limit our carton usage ✓ Pure Actives offer a drop-by-drop system for controlled use, just the right dose
Explore our packs

NAOS environmental commitments

Etat Pur is a NAOS brand, and we share the same commitments:

✓ Contributing to minimize impact on water ecosystems with regular product environmental assessments

✓ Supporting initiatives to restore Posidonia Oceanica, vital for Mediterranean biodiversity

✓ Selecting partners with same eco-responsible values and favouring local producers

✓ Joining global initiatives like TRASCE, EcoBeautyScore, and Commit for Our Planet to enhance transparency, measure environmental impact, and promote cosmetics sustainability

Discover NAOS commitments

Commitment to full transparency

100% of products are developed in our French NAOS laboratories for total control over quality and integrity. No hidden components! Scan your product QR code or visit Ask.NAOS.com to access ingredients nature, origin, role, as well as patents and technologies.



We fight to keep our prices affordable. During a product launch phase, no profit is made. Then, 98% are donated to the Jean-Noël Thorel philanthropic foundation. Our pricing calculation method transparency is certified annually and made available to consumer associations.

*All products except Propolis, The Light Cream and The Eye Contour.
**% of plastic saved compared to previous packaging.